3.1 Ensure Distinctiveness
As mentioned earlier, a distinctive trademark is crucial. Avoid generic terms, descriptive words, or marks that are too similar to other registered trademarks. LexGeneris can assist you in assessing whether your trademark is distinctive enough before applying.
3.2 Avoid Descriptive Terms
Trademarks that describe the goods or services they represent are generally rejected. For example, a trademark like "Best Pizza in Australia" is unlikely to be accepted. Your mark should evoke your brand's identity, rather than simply describe your product.
3.3 Proper Trademark Class Selection
Selecting the correct class is vital. If your mark is filed under an incorrect or irrelevant class, the Trademark Application in Australia may be rejected. LexGeneris helps ensure that the trademark is classified correctly for maximum protection.